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Jason Godfrey's avatar

"Nostalgia combined with comic book IP has seemed to take a hit" is exactly it, and I think the key word is combined. Familiarity still helps, but it no longer rescues weak execution at expensive scale. Poorly-rated franchise films have gone from earning 23% median ROI in 2000-07 to losing 19% in 2021-25. Brand power matters, but it just needs a decent movie underneath it now to turn a profit.

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